Thursday, June 24, 2010

A Change Of Seasons

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A Change Of Seasons
Music: Dream Theater
Lyric: Mike Portnoy

I. The Crimson Sunrise 
(Instrumental)

II. Innocence
I remember a time
My frail, virgin mind
Watched the crimson sunrise
Imagined what it might find
Life was filled with wonder
I felt the warm wind blow
I must explore the boundaries
Transcend the depth of winter's snow
Innocence caressing me
I never felt so young before
There was so much life in me
Still I longed to search for more

But those days are gone now
Changed like a leaf on a tree
Blown away forever
Into the cool autumn breeze
The snow has now fallen
And my sun's not so bright
I struggle to hold on
With the last of my might

In my den of inequity
Viciousness and subtlety
Struggle to ease the pain
Struggle to find the sane
Ignorance surrounding me
I've never been so filled with fear
All my life's been drained from me
The end is drawing near...

III. Carpe Diem
'Carpe diem, seize the day'
I'll always remember
The chill of November
The news of the fall
The sounds in the hall
The clock on the wall ticking away
'Seize the Day'
I heard him say
Life will not always be this way
Look around
Hear the sounds
Cherish your life while you're still around

"Gather ye rosebuds while ye may,
Old Time is still a-flying;
And this same flower that smiles today,
Tomorrow will be dying."


We can learn from the past
But those days are gone
We can hope for the future
But there may not be one

The words stuck in my mind
Alive from what I've learned
I have to seize the day
To home I returned

Preparing for her flight
I held with all my might
Fearing my deepest fright
She walked into the night
She turned for one last look
She looked me in the eye
I said, 'I Love You... Goodbye'

"It's the most awful thing you'll
Ever hear."
"If you're lying to me..."
"Oh, you dearly love her."
"... Just have to leave... all our lives."
"Seize the day!"
"Something happened."
"Gather ye rosebuds while ye may."
"She was killed."


IV. The Darkest of Winters
(Instrumental)

V. Another World
So far or so it seems
All is lost with nothing fulfilled
Off the pages and the TV screen
Another world where nothing's true
Tripping through the life fantastic
Lose a step and never get up
Left alone with a cold blank stare
I feel like giving up
I was blinded by a paradise
Utopia high in the sky
A dream that only drowned me
Deep in sorrow, wondering why

Oh come let us adore him
Abuse and then ignore him
No matter what, don't let him be
Let's feed upon his misery
Then string him up for all the world to see

I'm sick of all you hypocrites
Holding me at bay
And I don't need your sympathy
To get me through the day
Seasons change and so can I
Hold on Boy, no time to cry
Untie these strings, I'm climbing down
I won't let them push me away

Oh come let us adore him
Abuse and then ignore him
No matter what, don't let him be
Let's feed upon his misery
Now it's time for them to deal with me

VI. The Inevitable Summer
(Instrumental)

VII. The Crimson Sunset
I'm much wiser now
A lifetime of memories
Run through my head
They taught me how
For better or worse, alive or dead
I realize there's no turning back
Life goes on the offbeaten track

I sit down with my son
Set to see the Crimson Sunset
(Gather ye rosebuds while ye may)
Many years have come and gone
I've lived my life, but now must move on
(Gather ye rosebuds while ye may)
He's my only one
Now that my time has come
Now that my life is done
We look into the sun
'Seize the day and don't you cry
Now it's time to say goodbye
Even though I'll be gone
I will live on, live on.'

Monday, June 7, 2010

Monthly Geeky Vol. 6: Apple Co. – Marketing Aggressor?

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DISCLAIMER: THIS ARTICLE IS TEND TO BE IMPARTIAL AS POSSIBLE. I AM NOT ANTI-MAC, BECAUSE IF I WERE, THEN I AM A LIAR WHEN I SAY THAT I AM A TECHNOLOGY LOVER. I JUST SAY THINGS AS I SEE IT, IF YOU ARE AN APPLE LOVER PLEASE UNDERSTAND THAT CRITICS AND MAKING YOUR POINTS ARE ACCEPTED BUT I WILL NOW ALLOW INSULTS AS I AM NOT IN A ARGUING MOOD, JUST INFORMATIVE AND IF YOU AIN’T DOWN WITH THIS, PLEASE DON’T READ

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As of writing this, Steve Jobs unveils details for the most anticipated Apple’s mobile phone venture, the iPhone 4G. Apple has seen success with this gadget that indeed revolutionized the mobile industry making in less than a year a really must-have and most wanted gadget. But the question has been made, Is apple’s marketing a friendly for common-customer? It is a smart move to broom your competition by claiming that your product will not contain any XXX or porno. I will try to answer this question in this special edition of Monthly Geeky.

Background Story, when the evil one has “Windows”.

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Everyone must remember the most famous case of United States VS. Microsoft.  It was a case, were Microsoft were denounce to have a agreement with most INTEL-based computer manufacturer to have a Windows OS,  API and Internet Explorer bundled with every new PC with command lines of programming that really makes it really hard to have third party software that wasn’t labeled as Windows official sponsored product. At that time Netscape, Opera and Apple were the most affected company having this unfairness in the industry. At the very end, Microsoft lost and a new era of more freedom and really mean of using open-source had really begun. This will lead to the question. Apple’s now the evil in money talking?

 

About Apple…(From Wikipedia’s Apple Article)

Apple Inc. (NASDAQ: AAPL) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. In May 2010, Apple's market cap exceeded that of Microsoft for the first time since 1989.

 

A lookup on Apple’s Marketing

“THE HELL, I got to pay $5 to have my girlfriend’s 2nd gen iPod Touch for an OS upgrade.” This was my outrage before researching on the famous technique called “jailbreaking”  in which you “break” and iPhone or iPod Touch software security and can install software and apps that were not downloaded from iTunes. Why so much money movement? Why a solution can be free like 99% of Apple’s competition? Apple’s answer is that blah…blah, we ensure customer satisfaction and (secretly trying to obligate you to buy new product) more blah.

First of all, if you want to be a iPhone OS app developer, you will have to only be confident that you are going to be faithful to the iPhone OS API, because that’s the agreement that you will have with Apple if you want your app to be listed on iTunes. Second, The media-circus that Steve Jobs made with Adobe and his Flash player (formerly Macromedia Flash Player, before being bought by Adobe) really make sense on one thing. Remember how I started this article? YES, Apple has become the new Microsoft, by the way, Apple already passes Microsoft as a major Tech Company in these days.

According to a eBook by a former employee (click here), Apple followed five marketing step when the company was in the edge of a bankruptcy:

  1. Don’t Sell Products. People buys what others have. -  Apple successfully captivated people curiosity on trying out the iPod when first announced instead following the paradigms of showing the device’s capacity in a TV ad. In other words consumer hypnosis.
  2.  Never Be First To Market. Make Something Good Greater. – Self-explaining, Apple took a revolutionary and smart step, never be the tested, be the tester. Let your competition fall down themselves and step over them with every of their problems already solved.
  3. Empower Early Adopters – Help You Customers To Help You – Not quite a exclusive Apple strategy, every company has the need to have some tester of some kind, like Konami testing a new Metal Gear game before showing it off at a sooner E3 convention.
  4. Make your message memorable – Boil the story down to its syrupy goodness – I see this as part of the pre-schoolar game called “telephone”. This game objective is that the message, passed out secretly  and to be less distortional on the way. Let your consumer be the one that reach the masses and lead them to the nearest Apple Store.
  5. Go One Step Further – Surprise and Delight Your Costumers. – This steps cover the esthetical details on how you are presenting your product to a potential buyer. Yes they are people that falls for how pretty looks a box.


The ugly side of this marketing
 

I focused until now a good aspect in a business meaning to keep the impartiality on this article, but how good is impartiality if I don’t focus on the bad side. Personally I don’t like to segment people in “Social Class”. But unfortunately here to make my point I must use it as my focal point to get you understand this concern I want to bring to you the reader. As you all know, by the of the 2000’s USA and most of the world, went on recession and once again it was identified that humanity has being segmented on High Class, Mid-Class, Low-Class in economical income may refer.

According to Leonard Beeghley in 2004 the Social class were segmented on:

  1. The Rich (High Class) - $1 Million of net worth income as minimum yearly.
  2. Working and Middle Class – Between $40,000 - $50,000 net income yearly.
  3. Poor (Low Class) - $0 – $18,000 net worth income yearly.

Now let’s take an example on how Apple focus to segment their customer, either unconsciously or purposely (this suggestion is up to you to get your own conclusions) .

Prices:

  1. MacBook - $999
  2. MacBook Pro - $1199
  3. MacBook Air - $1455
  4. Mac Pro - $2499

This is some of Apple top computer at the market right now. Now if we have an average in a monthly income of a middle class as I want to focus on them. The average monthly income is (50,000/12)= $4166.67. I know you are thinking, “Hell it can be fair to bought a MacBook Pro!”. Well not quite because:

  1. Even having the prices, we still haven’t researched the taxes for each state of US in particular
  2. Shipping and Handling
  3. The need for insurance of the devices.
  4. IMPORTANTLY, this are Most Suggested Retail Prices, which means that you are on the mercy of the Apple Store or a Store authorized by Apple. So it can be more.

Quite frankly the money is not enough if you have responsibilities like raising kids, taking care of debts in your house, income taxes. Universities are quite the lucky ones, whenever possible use the extra money that left from tuitions after grants are paid. But these trends are stopping nowadays as Linux and their releases get more user friendly and Microsoft advantage making machines more cheaper than other times. Simple comparison for simple question. The good thing from Apple and I got to give them that is the have yet had labeled themselves as a “economical” alternative in computer and electronically industry, because they know they will be lying!

 

Steve Jobs aggression! 

Seems that Jobs's second chance in life has taught him that be an attacker than being an attacked. Not only Adobe has been under the Media Blass that Steve Jobs but also, he had the never on broom competition with now where I called it a new slogan: “If you want to see porn use (insert competition here). Our products will be porn free!”. Why I say it is bad? First of all, let’s get something clear all right? Pornographic and sex industry is not only for the horny, sexologist are getting great help with dysfunctional matrimony that the whole thing can be disastrous only for not having a good sex. There are therapy that are sex-based completely healthy. In a economic view, sex industry has as $13 billion a year in earnings, only in The Unites States. Why do you think that there is a boom in legislation that now every porn actress, minimum male actors, have to wear condoms or the State Of California can ban a porn filming in which most of the industry are based from. Then in strategic meaning, mocking your competition on a underestimated industry can be fatal as sex is getting out of the Taboo list of society and people not only seek sex just out of pervert mean, but in health. And yes there had been reason that electronically devices had been bought just for that. Apple need to calm down on this side.

 

This was my Peseta Cent in this issue of Monthly Geeky. Please don’t hate me if you are a Apple lover that didn’t down with this….Read the disclaimer.